cute guide presents a selection of objects and content that seeks to unpack the themes of cute. It was produced to accompany cute, an exhibition at Somerset House exploring the irresistible force of cuteness in contemporary culture.

The guide is ordered into five 'clusters' reflecting the curatorial themes in the exhibition providing insights into curated objects, products, artworks, videos, and playlists. The items in each cluster correlate with objects in the exhibition or catalogue, which are also accessible via QR codes.

Website Credits
Website Design: Rifke Sadleir
Head of Digital: Eleanor Ritter-Scott

Exhibition Credits

Cute is curated by Claire Catterall, Senior Curator at Somerset House.
Assistant Curator: William Seung
Exhibitions Manager: Ali Quine
Exhibitions Assistant: Vaishna Surjid
Exhibitions Administrator: Ailinn Santos
Technical Production Manager: Thomas Malcherczyk
Exhibition Research: Gabriella Pounds, Phineas Jennings
Exhibition Consultants: Dr Isabel Galleymore, Caroline Harris, Dr Joshua Paul Dale, Dr Megan Catherine Rose, Haruka Kurebayashi and Rei Saionji
Director of Exhibitions: Dr Cliff Lauson
Head of Exhibition Management: Stephanie Bush

3D Design: AOC; Chloe Lamford
Graphic Design: Graphic Thought Facility
Exhibition Build: MER
Lighting: Studio ZNA
AV: KS Objectiv
Graphic Production: Omni; Thomas & Vines Ltd.

With special thanks to Sanrio for its partnership with Somerset House.